High Impact Industries
Handmade Home Decor
420
Artisan Jewelry
390
Traditional Textiles
345
Cultural Souvenirs
292
Craft Supply Retail
257

If the current pace continues, Handmade Home Decor and Artisan Jewelry will lead growth, likely surpassing 450 daily transactions soon. Traditional Textiles and Cultural Souvenirs are steadily rising and may cross 370+, while Craft Supply Retail is expected to reach around 280–300 transactions.
Leading Fraud Triggers
Transaction Velocity Spike
444
Location Anomaly
378
Device Spoofing
519
Promo Exploits
614
Fake Accounts
480

Promo Exploits (614) and Device Spoofing (519) are driving fraud, indicating abuse of offers through masked devices. With Fake Accounts (480) and Velocity Spikes (444) also rising, there’s a clear pattern of coordinated misuse. Location Anomalies (378) further suggest geo-evasion, calling for tighter device checks, stricter promo rules, and stronger account validation.
Risk Variations by Transactions

Risk remains low in early hours but gradually builds, pointing to potential fraud attempts during operational hours. Enhancing authentication checks post-dawn will help contain emerging threats.
Fraud Source by Payment Method
UPI
Credit Card
Debit Card
Wallets
Bank Transfers

Wallets (535) and Debit Cards (385) are high-risk zones, indicating aggressive fraud on stored-value and card rails.
Bank Transfers (198) and UPI (295) show consistent misuse but at a lower scale.
Credit Card risk is lowest (117), possibly due to existing fraud protections.
Focus is needed on tightening limits and anomaly detection for wallet and debit card flows.

Kapil Rav
Suspended

